| Our
Marketing Strategy |
| |
Presents your home beautifully to a wide audience.
Answers buyers questions early.
Reduces re-negotiations after the contract is signed.
Raises the level of the buyer's confidence and appreciation for
your home.
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| Internet
Marketing |
| |
Our web site is the centerpiece of our marketing program. Using
photography and text we create an image of your home that both attracts
and informs potential buyers.
Please view our "Homes for Sale" section
of this site for samples of listings.
Each piece of print or internet advertising directs prospects back
to this presentation of your home.
Internet has surpassed local newspaper ads as the primary source
of information for potential home buyers. In addition to our own
web site, your home will be listed on other sites, including:
|
| Austin
American Statesman |
| |
Our regional newspaper, the Austin American Statesman, has a distribution
of 250,000 on Sundays.
We alternate our Austin American Stsatesman advertising between
these two sections:
- Austin Classifieds
website seven days per week with a live link to our web site.
- Sunday Real Estate magazine centerfold is under contract to
our company, Coldwell Banker United. Open Houses are advertised
here.
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| Austin
Business Journal |
| |
We have an annual contract with Austin Business Journal for display
ads in their real estate section.
As a member of their select list of "Top 25 Residential Agents"
we have special pricing and placement.
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| Buyer's
Guide |
| |
Coldwell Banker United publishes a monthly "Real Estate Buyer's
Guide" with photos and descriptions of all of our listings.
Distributed through grocery stores, relocation packages, airport,
hotels and other outlets.
You home is advertised here every day.
|
| Virtual
Tour |
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A virtual tour will be made of your home, with links added to our
site as well as other sites.
|
| Brochures |
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Excellent quality brochures are professionally printed using color
photographs and text. Ask to see samples!
|
| Direct
Mail |
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Our office staff mails out color postcards featuring your home.
Ask to see samples!
|
| Open
Houses |
| |
For some homes, open houses to the public may be an excellent way
to increase the number of showings.
|
| Marketing
to other Realtors |
| |
Marketing to other Realtors is just as important as marketing to
the public. In about 90% of all home sales, the buyer is brought
by another Realtor. These methods enable other Realtors to view
your home:
- Multiple Listing System
- Coldwell Banker office tour
- Open house tours for Realtors
- Email to Realtors
- Networking through CRS group
- Networking through Elite 25 group
- National Advertising
Coldwell Banker has built a strong brand image throughout America.
Television commercials run on NBC, CBS, ABC and FOX.
Many home buyers turn to a known and respected company like Coldwell
Banker.
Coldwell Banker is involved in one out of every nine homes sold
in the United States.
|
| Relocation
Resources |
| |
Coldwell Banker offices are linked together in a huge network of
over 3,000 offices and 80,000 sales associates.
Coldwell Banker United Realtors is a principal broker with Cendant
Mobility Services, the nation's top relocation company (with 52%
market share of relocation business).
Cendant Mobility provides relocation services to many of the nation's
top corporations. This association produces thousands of buyer referrals
each year.
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